Notice: This entry was published 4 years ago and may no longer reflect my views today.
“Find your niche.”
That is the first piece of advice any professional blogger will tell you. Yet you’re not a professional blogger, and you have little reason to become one. You simply enjoy writing about your interests and meeting other like-minded bloggers. You don’t want to stick to a niche because you want to talk about all the things, and they’re not always related to each other.
Blogging to you is a creative outlet. You want to provide a good read, but it’s not about making money or going viral. It’s a labor of love.
Does this sound like you? Then you are a nicheless blogger. The good news is you’re not alone. There are plenty of bloggers writing for the fun of it. They have well-designed themes, carefully written pieces, and great photographs — all for that sweet rush of self-publishing. Their blogs are just as good as those filled with surprise overlaid popups and adverts, and yours can be one of them.
Ready to rock nicheless blogging? Awesome! Here are a few tips to help you.
Balance Personal Posts with Helpful Content
Readers love blogs with a takeaway. Make it a point to provide your readers with actionable items or links. My previous entry about moving to a new apartment is a personal post, but I linked to several things that people can check out. They’re things I genuinely like too, so they don’t feel out of place.
Writing tutorials in between personal posts is also another way to balance personal blogging with more audience-oriented content. As an example, while Cat of Silent White primarily blogs about her interests and day-to-day activities, she has also written tutorials on cake decorating and more recently, onigirazu. Since baking is one of her hobbies, these tutorials fit seamlessly with the rest of her blog.
Create tutorials that align with your interests. You don’t have to be a certified expert to write one if you’re passionate about your hobbies.
Build a Relationship with your Readers
The one thing all your interests have in common is you. Getting your readers invested in who you are is a surefire way to keep them coming back, but you have to reach out first. If they have a blog, leave a meaningful comment. Follow them on social media. Have a fun conversation. You need that special connection with your readers. It’ll make blogging so much more fulfilling for everyone.
Whenever Alice of Milkboxed tweets about gaming, I noticed that she would mention another user. That gesture is a simple but effective way to make your friends and/or readers feel included and to open up a discussion.
Don’t afraid to reach out to new bloggers too! It never hurts to leave a nice comment on a blog you’ve never encountered before. You can even publish a link round-up every so often like Manda’s Link Love weekly posts. The worst that can happen is you leaving someone a compliment. And of course, the best case scenario is gaining a new blog buddy.
Share Relateable Stories
A story that resonates with your readers leaves a lasting impression. They also encourage them to share their own which builds a connection between you. Shayne of Shayne Blogs often writes entries that I find myself nodding in agreement with. Even simple pieces such as her nostalgic post has me agreeing, and that keeps me coming back to her blog.
Allow yourself to be vulnerable every now and then. You may be surprised at how kind your audience is and how there will always be someone who understands.
Start a Feature
Features are a great addition to any blog. Not only do they provide a constant stream of entries to publish, they serve as something for your audience to look forward to. They don’t have to be anything overly fancy or unique, just topics that you’d enjoy writing about on a regular basis.
Tara of Aigoo Chamna has several features on her blog such as Photo Potpourri and Symphonic Selections. They intersect well with her interests while adding quality to her blog. Her music posts in particular provide her readers a chance to discover good music as well.
Other ideas for a blog feature are interviewing other bloggers and writers, allowing guest posts, and starting a linkup. There are plenty of possibilities. Just be sure that it would be a feature you’d enjoy writing to avoid mental burnout.
Related: How to Host a Successful Linkup
Always Take Good Quality Photos
Good pictures make a world of difference for a blog. They break up long posts to manageable sections, add to the point you’re trying to convey, and are all-around pleasing to look at. You don’t need an expensive DSLR to produce good pictures either. These days, a smartphone or a cheap camera will more than suffice. Take pictures in natural light and a clean background to improve your images’ quality.
This picture, for example, was taken with my very cheap potato camera before I upgraded to my Sony RX100. I simply set my subject next to an open window and laid down a piece of printer paper for the background. Looks good, right? And it took me very little effort.
Related: How to Take Quality Blog Photos
Own Your Interests
Don’t be ashamed of who you are! There is no mold to how you should be or what you should like, despite what other people might tell you. I like to dress up all pretty, but I can also churn out crazy DPS in a 25-man raid. I can talk Android models all day while jotting down an outline for my next story. I am a multi-faceted person, and so are you. Tell us everything about you. We’d love to hear it!
Are you a nicheless blogger? Do you have any tips on nicheless blogging? Let me know in the comments!